By Jamie Redman
The popular candies and collectibles company Topps has announced the launch of its 2021 Topps NOW MLB World Series non-fungible token (NFT) collection, following the firm’s second series 2021 Topps Baseball NFT collection. Similar to the company’s past NFT drops, Topps is utilizing the Avalanche blockchain network for the new World Series NFT collection.
Topps Releases MLB World Series NFT Collection
During the last year, the American company that produces Bazooka chewing gum, candy, and collectibles, Topps Company, Inc., has been very focused on non-fungible token (NFT) and blockchain technology. The company has released a number of collections featuring fan favorites like Major League Baseball (MLB) and the Garbage Pail Kids. Two weeks ago the firm dropped a collection called Godzilla Rage which featured packs of NFTs that showcased 17 pages of comic animations.
Following the recent 2021 Topps Baseball NFT collection, Topps has launched the 2021 Topps NOW MLB World Series NFT collection. Powered by the Avalanche blockchain, the new series dedicated to the World Series offers “officially licensed player imagery and NFT-exclusive digital animations.” The series launched on October 27 and if fans collect the whole series by Tuesday, November 9th at 11:59 p.m. (ET), they will receive a special Topps NOW NFT variant as a reward.
According to Topps, the 2021 World Series NFT collection packs will be $25 per pack which includes one NFT digital collectible per pack. Only 1,000 packs are available per day and every pack has equal chances of winning rarities as all the singles are scarce. The announcement notes that NFT buyers will receive packs within three business days after the MLB World Series ends.
Sports NFT Collectibles See Continued Demand, NBA Top Shot NFT Sales Near $1 Billion
Tobin Lent, the vice president and global general manager of Topps Digital Sports and Entertainment, explains the NFTs will bring the same greatest moments as the physical Topps NOW series cards. “For years, Topps NOW has celebrated the greatest moments from the iconic World Series and we’re thrilled to bring that same excitement to our passionate NFT collector community,” Lent said. The executive added:
Topps NOW is an extremely popular card series, so being able to develop this product line as NFTs is yet another way Topps continues to innovate in the digital collectibles space.
In addition to the World Series NFT collection drop, fans who attend the World Series in-person this year will have an opportunity to redeem exclusive Topps NOW NFTs specific to that game. Fans simply scan the World Series tickets from each game day or leverage the Ballpark App. The redemption period for the exclusive Topps NOW NFTs will end on November 15th at 11:59 p.m. (ET), the company’s announcement concludes.
Sports NFTs have been popular and Topps has taken advantage of the physical collections of cards it has released in the past. Another popular sports-related NFT project is NBA Top Shot which has seen $717.93 million in all-time sales to date. NBA Top Shot sales have increased a great deal since the company added the popular former NBA player Shaquille O’Neal.
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